Loren Data's SAM Daily™

FBO DAILY ISSUE OF JANUARY 22, 2004 FBO #0786
SOLICITATION NOTICE

R -- Optimizing the U.S. Army Marketing Strategy Process ?????? Marketing Research Director

Notice Date

1/20/2004
 

Notice Type

Solicitation Notice
 

Contracting Office

Defense Contracting Command-Washington(DCC-W), ATTN: Policy and Compliance, 5200 Army Pentagon, Room 1D245, Washington, DC 20310-5200
 

ZIP Code

20310-5200
 

Solicitation Number

W74V8H-04-R-0420
 

Response Due

2/27/2004
 

Archive Date

4/27/2004
 

Point of Contact

Kenneth Kitahara, (703) 695-2563
 

E-Mail Address

Email your questions to Defense Contracting Command-Washington(DCC-W)
(kenneth.kitahara@hqda.army.mil)
 

Small Business Set-Aside

Total Small Business
 

Description

Department of the Army, Defense Contracting Command-Washington, 5200 Army Pentagon, Washington, D.C. 20310-5200 intends to award a single source contract (IAW FAR 6.302-1, Only One Responsible Source) to Ms. Altagarcia Ramos, 8813 Woodland Meadows Co urt, Fairfax, VA 22003, for a follow-on contract entitled ??????Optimizing the U.S. Army Marketing Strategy Process ?????? Marketing Research Director.?????? The U.S. Army requires the services of a Marketing Research Director (MRD) to lead the developme nt and execution of market research in support of Army recruiting and advertising strategy development for the U.S. Army. The MRD shall provide expertise in support of the US Army's advertising marketing and advertising initiative by providing services inv olving the development of marketing and advertising strategy for the US Army (as well as coordinating the efforts of the U.S. Army??????s Brand Group). The MRD shall collaborate with the Headquarters Department of the Army Staff, U.S. Army Accessions Comm and (USAAC), U. S. Army Recruiting Command (USAREC), Office of the Chief of the Army Reserve (OCAR), U.S. Army Cadet Command (USACC), and the advertising agencies on marketing research requirements in support of copy strategy development and copy execution . The Marketing Research Director (MRD) advises the Chief Marketing Officer (CMO), and the Army, when tracking research, specific project learning??????s and/or other consumer barometers suggest that a strategy assessment should be initiated; capture the b reakthrough consumer insight that will assist in shaping the next generation of strategy development. The MRD shall identify, plan, and lead the execution of research studies and supervise the overall execution to include the oversight of research suppli ers. The MRD shall evaluate performance against consumer objectives (e.g. attitudes, behavior) and synthesize new consumer learning from the previous period; assist the Marketing Directors (U.S. Army Brand Group) through analytic approaches to derive dee per insight from their mission specific data; conduct gap analysis of performance versus objectives, identifying root causes and recommended action plans. The MRD shall work with the CMO and Marketing Directors to ensure the relevance and timeliness of r esearch programs and to extract value from research output; work with the Accessions Command??????s Center for Accessions Research (CAR) to coordinate overall research initiatives, particularly the linkage between strategic ??????brand?????? research and t actical research; serve as the ??????thought partner?????? to Army Accessions Command researchers in defining research programs and extracting insight from research output; screen, select, brief, and manage research partners as they conduct research progra ms for the Army. The period of performance of this contract will be for twelve (12) months. No RFP will be available for competitive proposals. This requirement is a 100% Small Business Set-Aside. This announcement is for informational purposes only. Se e Note 22.
 

Place of Performance

Address: Defense Contracting Command-Washington(DCC-W) ATTN: Policy and Compliance, 5200 Army Pentagon, Room 1D245 Washington DC

Zip Code: 20310-5200

Country: US
 

Record

SN00506802-W 20040122/040120212131 (fbodaily.com)
 

Source

FedBizOpps.gov Link to This Notice
(may not be valid after Archive Date)

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