SOLICITATION NOTICE
R -- Public Service Advertising Campaign 'America Supports You'
- Notice Date
- 12/30/2004
- Notice Type
- Solicitation Notice
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- Defense Contracting Command-Washington(DCC-W), ATTN: Policy and Compliance, 5200 Army Pentagon, Room 1D245, Washington, DC 20310-5200
- ZIP Code
- 20310-5200
- Solicitation Number
- W74V8H-05-R-9999
- Response Due
- 1/14/2006
- Archive Date
- 3/15/2006
- Small Business Set-Aside
- N/A
- Description
- The Defense Contracting CommandWashington on behalf of the Office of the Assistant Secretary of Defense/Public Affairs intends to award a single source contract (IAW 6.302-1, Only One Responsible Source) to The Advertising Council, Inc. 261 Madison Avenue, New York, NY. The objective of this contract is to provide services and products required by the America Supports You (ASY) national campaign, to field success ful and effective public service announcements nationwide to bolster participation in the ASY campaign; creation of multimedia advertising products to enhance public participation; dissemination of multimedia products to national and regional media outlets ; and monitoring and reporting the results of media placement efforts. The contractor shall develop the following (1) Develop a comprehensive research plan, (2) Develop a communications plan, (3) Develop a Public Service Campaign Strategy, (4) Creative Co ncept Development, (5) Pre-Production Concept Testing, (6) Create and Produce Multimedia products to Support Campaign Strategy, (7) Disseminate Multimedia Products to National Media Outlets, and (8) Monitor and Report on the Results of the Media Disseminat ion Effort. The Period of Performance will be six (6) months. No RFP is available for competitive bidding. This announcement is for informational purposes only.
- Place of Performance
- Address: Defense Contracting Command-Washington(DCC-W) ATTN: Policy and Compliance, 5200 Army Pentagon, Room 1D245 Washington DC
- Zip Code: 20310-5200
- Country: US
- Zip Code: 20310-5200
- Record
- SN00728197-W 20050101/041230211842 (fbodaily.com)
- Source
-
FedBizOpps.gov Link to This Notice
(may not be valid after Archive Date)
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