SOURCES SOUGHT
B -- Study of Risk Perception, Public Trust, and Communications During TOPOFF4
- Notice Date
- 1/24/2007
- Notice Type
- Sources Sought
- NAICS
- 541990
— All Other Professional, Scientific, and Technical Services
- Contracting Office
- Department of Homeland Security, Office of the Chief Procurement Officer, Office of Procurement Operations, Office of the Chief Procurement Officer, Washington, DC, 20528, UNITED STATES
- ZIP Code
- 00000
- Solicitation Number
- TOPOFF4
- Response Due
- 2/24/2007
- Archive Date
- 3/11/2007
- Description
- THIS SOURCES SOUGHT NOTICE REPRESENTS A MARKET SURVEY AND IS NOT A REQUEST FOR PROPOSALS OR INVITATION FOR BIDS. The Department of Homeland Security (DHS), Office of Procurement Operations Headquarters, Science and Technology (S&T) Acquisition Division is seeking potential sources to support the DHS S&T Directorate, Human Factors Division's (HFD) Risk Perception, Public Trust, and Communications during Top Officials (TOPOFF) 4 Project (T4) within the Community Preparedness, Response, and Recovery program area. The TOPOFF series are congressionally mandated exercises designed to strengthen the nation's capacity to prevent, prepare for, respond to, and recover from large-scale terrorist attacks involving weapons of mass destruction. TOPOFF4 is the fourth exercise in this series, and will consist of a simulated terrorist attack. During the TOPOFF4 exercise, participants will view two feeds of Government furnished information; a live video feed and a website. The live feed will be similar to a newscast, and will consist of interviews with public officials, medical professionals, and others to increase public understanding of the simulated events that are transpiring, and on actions the public should take to protect themselves. The website, analogous to an online newspaper, will post information and stories about the exercise events and provide information to the public regarding what is transpiring and actions they should take for their protection. The proposed acquisition, which is contemplated to be for one-year, will be to evaluate the public's understanding, trust in, and compliance with the messaging provided by these two Government furnished information sources throughout the TOPOFF4 exercise, which will last for several days. In support of this requirement, the Contractor shall complete the following tasks: 1.) Meet with DHS representatives to further refine work requirements within the scope of the contract. In particular, DHS representatives will provide additional information regarding the types of information they want the Contractor to collect from the study participants (e.g. which type of professional interviewed in the video feed was deemed most trustworthy, what was the participants' understanding as to the protective actions they were to undertake, etc.); 2.) Develop objective, systematic data collection instruments and procedures to collect data on a near real-time basis from study participants. Data will be collected from the participants at multiple, pre-determined times to evaluate the transmission of information over time; 3.) Recruit study participants from the areas of Portland, Oregon and Guam to participate in the study. Participants must be representative of various demographic characteristics of the larger populations of interest; 4.) Collect quantitative and qualitative data from the study participants to evaluate such issues as their knowledge of the preparatory, response, and recovery actions available to them to mitigate the impact of a radiological dispersal device; and their understanding, trust in, and compliance with Government and other directives issued via the Government furnished media feeds during TOPOFF4. Contract deliverables will consist of the following: 1.) Documented Research Plan: Articulates the sampling method, data collection instruments, etc. acceptable to DHS customers and HFD personnel; 2.) Final Report and Evaluation: A detailed written report of the evaluation to include all research findings and their practical implications for persons and organizations tasked with emergency communications. Also included within this deliverable will be a brief document or checklist containing practical guidance for persons and organizations tasked with communicating with the public during emergency situations; 3.) After Action Report: Describes in clear and concise language the main findings and implications of the evaluation. Contractor personnel shall possess the requisite skills and technical background necessary to successfully complete the tasks described herein, including, but not limited to the following: Knowledge of research and theory on risk communications; Knowledge of social science research methods (e.g. quantitative and qualitative methods, interviewing, survey design, and focus groups); Experience conducting large scale social science research projects focused on evaluating the effect of risk communications on the public; and experience translating research findings into practical guidance for policy makers, communications experts, and others tasked with communicating to the public during emergencies. In addition, at least one staff member assigned to this project shall have a Ph.D. in a social science related field. Interested sources are invited to submit a one-page statement of capability (Microsoft Word) to include company name, address, and point of contact, telephone number, e-mail address, fax number, and business size (indicating whether you are a large or small business for purposes of the assigned NAICS code), and GSA Contract Number/Federal Supply Schedule identifier, if applicable. Written responses must be received no later than 2/24/2007, 5:00 PM (EST). Responses shall be e-mailed to Elizabeth Clark at the contact information designated below.
- Record
- SN01218128-W 20070126/070124220408 (fbodaily.com)
- Source
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