AWARD
R -- National TEACH Campaign
- Notice Date
- 8/20/2010
- Notice Type
- Award Notice
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- Department of Education, Contracts & Acquisitions Management, Contracts (All ED Components), 550 12th Street, SW, 7th Floor, Washington, District of Columbia, 20202
- ZIP Code
- 20202
- Solicitation Number
- ED-OII-R-0078
- Archive Date
- 9/4/2010
- Point of Contact
- Melissa Hodgson, Phone: 202-245-8466, Eugene K. Hopkins, Phone: 202-245-6224
- E-Mail Address
-
melissa.hodgson@ed.gov, eugene.hopkins@ed.gov
(melissa.hodgson@ed.gov, eugene.hopkins@ed.gov)
- Small Business Set-Aside
- N/A
- Award Number
- ED-OII-10-C-0052
- Award Date
- 8/20/2010
- Awardee
- Shepardson, Stern & Kaminsky, 88 Pine Street<br />, 30th Floor<br />, New York, New York 10005, United States
- Award Amount
- Base Period ($1,493,047.50) Option Period I ($1,148,820.00) Option Period II ($1,148,820.00)
- Description
- The U.S. Department of Education (Department) estimates as many as 1.7 million new teachers are needed by 2017. In response to this need, the Department will conduct a teacher recruitment campaign known as TEACH that is scheduled to launch in September 2010. The campaign will increase the number, quality and diversity of people seeking to become teachers, and to raise the profile of the teaching profession in the eyes of the general public, with those already in the profession, and especially among those who may be considering teaching as a career. The campaign will employ a balance of traditional and new media strategies, including an already developed Web-based Pathways to Teaching navigator and logo, to attract candidates to the profession and help them connect with teacher preparation organizations and prospective employers. The contractor shall perform the following abbreviated list of requirements: 1. Conduct initial and continuous market research in order to identify target audiences 2. Develop an initial and comprehensive marketing plan 3. Develop a national kickoff campaign, to include the develop of various campaign materials such as promotional materials for pay media and collateral marketing materials (t-shirts, lapel pins, and other give-aways) 4. Develop a follow-up national awareness campaign and provide required logistical support to execute the campaign 5. Develop long-term national awareness campaign and provide required logistical support to execute the campaign 6. Develop public service announcements of commercial grade 7. Develop video testimonials that are not of commercial grade
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/ED/OCFO/CPO/Awards/ED-OII-10-C-0052.html)
- Record
- SN02249494-W 20100822/100820235812-29deb9933a417f72f7f3ddc9e41756e7 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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