SPECIAL NOTICE
R -- Full Services Marketing
- Notice Date
- 8/10/2012
- Notice Type
- Special Notice
- NAICS
- 541613
— Marketing Consulting Services
- Contracting Office
- Consumer Financial Protection Bureau, Consumer Financial Protection Bureau, CFPB, 1801 L St NW, Washington, District of Columbia, 20036, United States
- ZIP Code
- 20036
- Solicitation Number
- CFP-12-S-00001
- Archive Date
- 9/25/2012
- Point of Contact
- Nicholas Olson,
- E-Mail Address
-
nicholas.olson@cfpb.gov
(nicholas.olson@cfpb.gov)
- Small Business Set-Aside
- N/A
- Description
- THIS IS NOT A REQUEST FOR PROPOSALS. This is a notice of intent to award a sole source contract under statutory authority 10 United States Code (U.S.C.) 2304(c)(1), as implemented by Federal Acquisition Regulation (FAR) 6.302-1, Only One Responsible Source and No Other Supplies or Services Will Satisfy Agency Requirements. This is a notice of intent for the Government to negotiate and award a sole source contract to engage a full services marketing contractor who can help CFPB develop marketing strategies and campaigns that will reach targeted audiences, execute those campaigns, and measure the results for the first phase of the CFPB's Consumer Experience program, which is oriented around the goal of Paying for College. The Advertising Council is the foremost provider of public service communications - the company's logo has high brand recognition and equity, and it is often referred to as the "Good Housekeeping" seal of approval for a marketing message. The Advertising Council has worked on social issues such as Polio, Aids, Hunger, Drunk Driving, Literacy, Obesity, and Foreclosure, and partnered with institutions like Disney and the Television Bureau of Advertising to get its messages out. The Advertising Council develops comprehensive and holistic integrated communications for numerous Government agencies utilizing traditional and new media elements alike. In 2010, it captured an estimated $1.4 billion of the U.S. donated media universe, making it the category leader for Public Service Announcement time. The CFPB seeks a sole source contract with the Advertising Council because of their recognizably unique position in the world of public service marketing, a position that makes them particularly qualified to market the CFPB's Pay for College platform. This contract will be awarded under NAICS code 541613 and CFPB intends to award to the Advertising Council, 1707 L Street, NW, Suite 600, Washington DC, 20036. The estimated period of performance is approximately twelve (12) months. This service will be provided in Washington, DC. THIS IS NOT A REQUEST FOR PROPOSALS, however, all responsible sources may submit a capability statement or proposal which shall be considered by CFPB. All inquiries must be submitted in writing to Nicholas Olson at Nicholas.Olson@cfpb.gov. A determination by the Government not to compete with this proposal based upon responses to this notice is solely within the discretion of the Government. Information received will normally be considered solely for the purpose of determining whether to conduct a competitive procurement. A solicitation will not be issued.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/notices/bb1cc33277c6cd668b7a864314de0925)
- Record
- SN02834545-W 20120812/120810235600-bb1cc33277c6cd668b7a864314de0925 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
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