AWARD
R -- Full Services Marketing
- Notice Date
- 10/1/2012
- Notice Type
- Award Notice
- NAICS
- 541613
— Marketing Consulting Services
- Contracting Office
- Consumer Financial Protection Bureau, Consumer Financial Protection Bureau, CFPB, 1801 L St NW, Washington, District of Columbia, 20036, United States
- ZIP Code
- 20036
- Solicitation Number
- CFP-12-S-00001
- Archive Date
- 10/13/2012
- Point of Contact
- Nicholas Olson,
- E-Mail Address
-
nicholas.olson@cfpb.gov
(nicholas.olson@cfpb.gov)
- Small Business Set-Aside
- N/A
- Award Number
- CFP-12-C-00013
- Award Date
- 9/28/2012
- Awardee
- Advertising Council Inc., 815 Second Avenue<br />, 10th Floor<br />, New York, New York 10017, United States
- Award Amount
- 999991
- Description
- Full Services Marketing - Public Service Campaign - Paying for College Justification: FAR 6.302-1 A review of the advertising industry was conducted, and it was determined that no other organization, non-profit, for profit, company, or agency provides the integrated, comprehensive communications service and/or public service announcements that the Ad Council provides. Based on the market research, the Advertising Council is the only source that can meet the CFPB's requirements. The Advertising Council is the unique organization designated by the advertising industry to present its public service work in the United States. There is no other known source offering the full range of public service campaign services nationwide. No other full services marketing companies have the brand equity and proven record of performance specifically for public service marketing and creating behavior change that the Advertising Council has demonstrated throughout its 66 years of existence. The Advertising Council is the industry gold standard of public services marketing. In 2010 it captured an estimated $1.4 billion of the U.S. donated media universe, making it the category leader for Public Service Announcement time. No other company is capable of garnering that level of exposure. The Advertising Council's unique donated media model utilizes a proprietary media database and provides dissemination and outreach to the universe of national media outlets, more than 33,000, for multi-media campaigns. The Advertising Council has developed their proprietary media database over 66 years. By building relationships with leaders at national media companies, the Advertising Council gets upfront commitments for more than half a billion dollars worth of donated media yearly. To further solidify their relationships at the local level, the Advertising Council deploys Regional Media Directors to every media market in the U.S. to champion campaign messages, thereby securing local media. This multi-layered media outreach strategy maximizes national and local support to deliver premier donated media placements, nearly 70 percent of which air in highly desirable times during the day and evening. It should be noted that various recent, relevant examples of similar Sole Source requirements awarded to the Advertising Council by other federal agencies can be found at the Governmentwide Point of Entry (FedBizOpps.gov). Here are three (3) examples: https://www.fbo.gov/index?s=opportunity&mode=form&id=15379bb92ef9d0885bd88185b4037761&tab=core&_cview=0 https://www.fbo.gov/index?s=opportunity&mode=form&id=ad38a80d16f1802e94e06118007455a0&tab=core&_cview=0 https://www.fbo.gov/index?s=opportunity&mode=form&id=2f1c7f1e471e338e02411e8d8a268272&tab=core&_cview=0
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/notices/420468523b14fc15d71c2557c75983b1)
- Record
- SN02905927-W 20121003/121001235620-420468523b14fc15d71c2557c75983b1 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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