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FBO DAILY - FEDBIZOPPS ISSUE OF OCTOBER 28, 2018 FBO #6183
SOURCES SOUGHT

R -- Annual Subscription for Inbound Marketing Automation Tool - RFI Marketing Automation Tool

Notice Date
10/26/2018
 
Notice Type
Sources Sought
 
NAICS
541519 — Other Computer Related Services
 
Contracting Office
General Services Administration, Office of Administrate Services (H), GSA OAS Office of Internal Acquisition (H1A), 18th & F Streets, N.W., Washington, District of Columbia, 20405, United States
 
ZIP Code
20405
 
Solicitation Number
RFI102618
 
Point of Contact
Vivian M. Fields, Phone: 2025011741
 
E-Mail Address
vivian.fields@gsa.gov
(vivian.fields@gsa.gov)
 
Small Business Set-Aside
N/A
 
Description
RFI Marekting Automation USA.gov is an interagency product administered by USAGov (formerly the Federal Citizen Information Center), a division of the U.S. General Services Administration's Technology Transformation Service. USAGov creates, organizes, and delivers timely, needed government information and services and makes them accessible to the public anytime, anywhere, via their channel of choice. The product now consists of more channels than simply the USA.gov website, including: a toll-free phone number and contact center services; a Spanish counterpart website, GobiernoUSA.gov; an agency-facing blog; a strong social media presence across six bilingual channels: Facebook, Twitter, Instagram, YouTube, Pinterest, and Snapchat. USAGov requires as part of the solution, in addition to the previous features, a robust email marketing platform that is incorporated into the Inbound Marketing Automation tool. USAGov currently sends and publishes a large volume of communication public service messaging through an annual subscription based on an Inbound Marketing Automation software-as-a-service (SaaS) tool. Our communication and outreach initiatives include email marketing, social media, blog, artificial intelligence, and landing pages, to name a few. The purpose of this RFI is to solicit technical approaches and budgetary estimates for an enterprise marketing automation solution, and to assist the Government in assessing the range of solutions available in the market. The responders will provide a detailed description of the operation, maintenance and required technical support to operate and maintain their solution to assist the Government in its market research. We anticipate the current industry solutions are innovative and will provide GSA value, increase productivity and reduce operational costs.
 
Web Link
FBO.gov Permalink
(https://www.fbo.gov/spg/GSA/V/VC/RFI102618/listing.html)
 
Place of Performance
Address: General Services Administration, 1800 F Street, NW, Washington, Delaware, 20405, United States
Zip Code: 20405
 
Record
SN05135826-W 20181028/181026230452-60cc8ed46add760acdec472a734cbf8c (fbodaily.com)
 
Source
FedBizOpps Link to This Notice
(may not be valid after Archive Date)

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