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SAMDAILY.US - ISSUE OF MARCH 07, 2022 SAM #7402
SPECIAL NOTICE

R -- Air National Guard Recruiting Advertising Request for Information

Notice Date
3/5/2022 2:10:09 PM
 
Notice Type
Special Notice
 
NAICS
541810 — Advertising Agencies
 
Contracting Office
W7M6 USPFO ACTIVITY ILANG 126 SCOTT AFB IL 62225-5503 USA
 
ZIP Code
62225-5503
 
Solicitation Number
W50S7S22Q0009
 
Response Due
4/5/2022 11:00:00 AM
 
Point of Contact
2LT Christopher Fisher, Phone: 6182225113, MSgt Benjamin James, Phone: 6182225112
 
E-Mail Address
christopher.fisher.7@us.af.mil, benjamin.james.1@us.af.mil
(christopher.fisher.7@us.af.mil, benjamin.james.1@us.af.mil)
 
Description
THIS NOTICE IS NOT A REQUEST FOR QUOTE (RFQ). The purpose of this Request for Information (RFI) is to collect Market Research Information and industry expertise for the purpose of gathering market research which may or may not be used to develop a Performance Work Statement (PWS), or Statement of Objectives (SOO). The Government considers information on market capabilities, common industry standards, latest technological advances, commercial terms and conditions, timelines for adaption and integration, pricing, and possible suppliers and sources to be helpful. All feedback and information received may be used to determine the appropriate acquisition strategy for a possible future acquisition. This notice is issued solely for market research and planning purposes and does not constitute a request for proposal, request for quote, or invitation to bid, nor does its issuance in any way restrict the Government as to its ultimate acquisition approach. No award will be made from this RFI and the Government will not pay for any effort expended in responding to this notice. Responses: Contractors are encouraged to submit information for the questions that follow. This RFI is prepared for planning purposes only and is not restricted to small business. Sources are discouraged from submitting any information deemed competition-sensitive or proprietary. However, if sources elect to submit competition-sensitive or proprietary information, sources bear sole responsibility for marking said information as such to ensure appropriate safeguarding by the Government. The Government shall not be held liable for any damages incurred if proprietary information is not properly identified. All submissions become Government property and will not be returned. RFI responses on company letterhead are requested for submission electronically and in accordance with the instructions listed in each attachment. All questions and responses shall be submitted, via e-mail to 126.ARW.MSC.Org@us.af.mil. After review of the responses to this RFI, if the Government plans to proceed with an acquisition, a solicitation may either be published on beta.sam.gov or orally solicited to qualified vendors (using oral solicitation procedures, FAR 13 Best value / tradeoff). Request for Information/Questions: The 126th ARW is anticipating a budget of $25,000 to be used towards an advertising campaign in order to attract individuals eligible for service in the Air National Guard. Funds are anticipated in April but might come as late as September. The 126th ARW is looking for possible recruiting campaign ideas, solicitation goals, and small business set-aside routes. Previously the 126th ARW has used windscreens (solicitation W50S7S21Q0022) and billboards (no solicitation information), and is preferably looking for a new advertising approach. Additionally, the following campaign types will not be entertained: digital marketing, radio, seo, sms, and geofencing. Those types of requirements have been satisfied on other Contracts. The Air National Guard has access to existing media such as graphics, but Contractor can propose creating of new media assets. New graphic work will need extra levels of coordination for approval. Please detail copyright-ownership options, if proposing new media. The government is requesting information on feasibility, estimated breakdown of costs of supply/service, and different campaign features. Looking for vendor recommended price structures. This is not a request for quote so response does not need to be in quote format. Additionally: - Are there any other aspects that we need to consider before contracting for this supply/service? - Are there any comments concerning the NAICS and SBA size standards chosen for this RFI?
 
Web Link
SAM.gov Permalink
(https://sam.gov/opp/f6424535314645d8b7058fc911f090f2/view)
 
Place of Performance
Address: Scott AFB, IL 62225, USA
Zip Code: 62225
Country: USA
 
Record
SN06258242-F 20220307/220305230050 (samdaily.us)
 
Source
SAM.gov Link to This Notice
(may not be valid after Archive Date)

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