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SAMDAILY.US - ISSUE OF AUGUST 07, 2025 SAM #8655
MODIFICATION

R -- Justification for Award a Sole Source Contract for Strategic Communication Operational Support

Notice Date
8/5/2025 11:56:23 AM
 
Notice Type
Justification
 
NAICS
541820 — Public Relations Agencies
 
Contracting Office
DEFENSE HEALTH AGENCY FALLS CHURCH VA 22042 USA
 
ZIP Code
22042
 
Solicitation Number
JA-FY25-0301
 
Archive Date
09/04/2025
 
Point of Contact
John J. Kelley, Phone: 7036817226, Vicki L. Whiteman, Phone: 7037846634
 
E-Mail Address
john.j.kelley36.ctr@health.mil, vicki.l.whiteman.civ@health.mil
(john.j.kelley36.ctr@health.mil, vicki.l.whiteman.civ@health.mil)
 
Award Number
HT001125CE003
 
Award Date
07/30/2025
 
Description
Services provide program-level communications expertise to develop strategic communications plans that include analyzing the information environment; describing current and upcoming phases of communications initiatives; identifying and developing goals and measurable objectives; creating strategies, tactics, and communications measurements; identifying and executing communications support for the DHA networks and Military Treatment Facilities; and defining analytics and metrics to measure performance and communication effectiveness and outcomes. Efforts include social media programs, senior leader communications, content management, strategic outreach, media operations, brand oversight, website management, and broadcast and video production supporting the Assistant Secretary of Defense for Health Affairs (ASD(HA)) and the Director, Defense Health Agency. The term of services is a 3-month base period and a 1-month option to continue support until the agency completes completitive procurement of a follow-on to contract HT001120D0005, order HT001125F0062, which ended July 29th, 2025. The term of services also includes up to 6 months of extention under the authority at FAR 52.217-8, Option to Extend Services, to address schedule contingencies in the source selection effort.
 
Web Link
SAM.gov Permalink
(https://sam.gov/opp/c2fdecc3b9df42f39429d1bc3fdc1ed3/view)
 
Place of Performance
Address: Falls Church, VA 22042, USA
Zip Code: 22042
Country: USA
 
Record
SN07536177-F 20250807/250805230042 (samdaily.us)
 
Source
SAM.gov Link to This Notice
(may not be valid after Archive Date)

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