AWARD
70 -- AoI-0001 Campaign Management Tool
- Notice Date
- 4/1/2026 6:46:51 AM
- Notice Type
- Award Notice
- NAICS
- 513210
—
- Contracting Office
- FA3002 338 ESS CC JBSA RANDOLPH TX 78150-4300 USA
- ZIP Code
- 78150-4300
- Solicitation Number
- FA300225SC002
- Archive Date
- 04/15/2026
- Point of Contact
- Melody Taylor, 2d Lt Philip Napier
- E-Mail Address
-
melody.taylor@us.af.mil, philip.napier@us.af.mil
(melody.taylor@us.af.mil, philip.napier@us.af.mil)
- Small Business Set-Aside
- NONE No Set aside used
- Award Number
- FA300226D0004
- Award Date
- 03/31/2026
- Awardee
- OGILVY PUBLIC RELATIONS WORLDWIDE LLC Washington DC 20007 USA
- Award Amount
- 15000000.00
- Description
- The United States Department of the Air Force (DAF) Air Education and Training Command (AETC) seeks to modernize its marketing and communications operations to enhance recruitment effectiveness, improve operational efficiency, and maximize return on investment. This will be achieved through an advanced, AI-enabled Marketing and Communications Campaign Management System: a unified, cloud-based platform for managing the full complexity of marketing and communications operations. The contractor shall provide a comprehensive, integrated, and scalable solution that integrates specialized applications, proprietary AI, and siloed data into a single, coherent workflow. This system will enable the DAF to leverage its internal capabilities, data assets, and personnel to create authentic, targeted recruitment campaigns, addressing challenges such as fragmented marketing efforts, untapped internal capabilities, and the need for rapid content creation and data-driven optimization. The primary focus is to improve efficiency, optimize performance, and enhance the effectiveness of marketing and communication campaigns.
- Web Link
-
SAM.gov Permalink
(https://sam.gov/workspace/contract/opp/981ea366ecec4068bc34ebcc4eaaf3fc/view)
- Place of Performance
- Address: San Antonio, TX, USA
- Country: USA
- Country: USA
- Record
- SN07764294-F 20260403/260401230043 (samdaily.us)
- Source
-
SAM.gov Link to This Notice
(may not be valid after Archive Date)
| FSG Index | This Issue's Index | Today's SAM Daily Index Page |