Geothermal Heat Pump Consortium, 701 Pennsylvania Avenue, 3rd Floor, Washington, DC 20004-2696

R -- GEOTHERMAL HEAT PUMP MARKETING STRATEGY DEVELOPMENT, ADVERTISING, AND PUBLIC RELATIONS Sol RFQ TCB-95-3/4, Due 112095, contact point, Katherine Johnson, Marketing and Finance Manager, 202/508-5515. The Geothermal Heat Pump Consortium (GHPC) is currently implementing a six-year cost-shared Geothermal Heat Pump Market Mobilization and Technology Demonstration Program in cost-shared collaboration with the U.S. Department of Energy and the U.S. Environmental Protection Agency. (Geothermal heat pumps (GHPs) are also referred to as ground source heat pumps, earth-coupled heat pumps, and water source heat pumps). Titled the National Earth Comfort Program (NECP), the overall goal is to: Increase the Geothermal Heat Pump unit sales from 40,000 to 400,000 and reduce greenhouse gas emissions by 1.5 million metric tons of carbon equivalents annually by the year 2001 through the replacement of emission producing heating and cooling systems with renewable energy technology. NECP initiatives in the development and implementation of technology marketing programs and coordinated and managed by the Technology Confidence Building (TCB) Operating Committee. TCB expects to contract a significant portion of the effort through competitive bids. In particular, TCB plans to contract for two specific projects in the near term: 1) Development of ``Model GHP Utility Marketing Materials'' (Areas of interest include: overall strategy and approach to developing generic and utility-specific model GHP marketing program resource materials, and development and implementation of local/regional awareness and public outreach programs). 2) Development of a ``National GHP Awareness and Public Education Campaign'' Strategy and Resource Materials (Areas of interest include: development of overall coordinated national/regional strategy, identification of key target audiences/market media, development of public education, advertising, and public relations materials, implementation of national-level awareness and public education campaign). Firms wishing to participate as contractors, subcontractors, or consultants on either or both projects are urged to submit Statements of Qualifications (SOQs) by November 20, 195. A short list of qualified bidders will be developed from this submittal and only those on the short list will be sent upcoming solicitations. At a minimum, the qualification statements must address as appropriate: capabilities and experience in the development of utility product marketing programs; capabilities and experience in developing and implementing national and regional advertising and public relations campaigns; knowledge of geothermal heat pump technology; knowledge of electric utility practices and issues; specific expertise and experience of staff; equipment, facilities, and resources; financial capabilities to successfully complete contractual effort; and the ability to respond to soecific tasks on short order. Please indicate small or minority-owned business status if applicable, and include a point of contact and at least four corporate references. Criteria in evaluating the SOQs will include: 1) Technical Capabilities: - Depth and demonstrability of organizational capabilities; - Degree of familiarity with creating successful marketing programs for utilities and GHPs - Training, experience, and expertise of staff; 2) Management Capabilities: - Contractor's track record in managing similar types of projects; - Ability to manage technical quality, cost, and schedules; - Types of quality control procedures that are in place; - Organizational priority for projects of this nature; 3) Equipment and Facilities: Types of access to required equipment, data, and facilities; Degree of reliance of contractor on other vendors or organizations in completing these efforts within required quality, cost, and time limitations; 4) Organizational Financial Strength: -Financial ability to undertake projects of this nature; -Track record of successfully completing projects within budget; -Ability to deal financially with unforeseen technical problems and delays; -Ability to comply with federal regulations requiring use of DOE funds. Qualifications may be submitted for any and all of the topics listed above. However, a separate and complete statement of qualification must be submitted for each of the previously described two projects. Note that multiple contracts to address separate portions of the above projects may be executed. Technical questions regarding the specific projects may be directed to the TCB Committee Support Consultant, Deepak C. Kenkeremath, Technology Prospects, Inc. 703-534-8750. (311)

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