National Heart, Lung, and Blood Institute, NIH, BDR Contracts Section, 6701 Rockledge Dr MSC 7902, Room 6142, Bethesda, MD 20892-7902

A -- PLANNING, DEVELOPING, IMPLEMENTING, AND EVALUATING HEALTH COMMUNICATION PRODUCTS AND ACTIVITIES FOR NHLBI EDUCATION PROGRAMS AND OTHER TECHNOLOGY TRANSFER ACTIVITIES SOL NHLBI-HO-97-04 DUE 121796 POC Joanna Magginas, Contracting Officer, (301)435-0360. The Office of Prevention, Education, and Control (OPEC) of the National Heart, Lung, and Blood Institute (NHLBI) seeks a contractor for planning, developing, implementing, and evaluating health communication products and activities for NHLBI education programs and other technology transfer activities. Responsibilities of the contractor include, but are not limited to: 1) project management and administration responsible for developing, implementing, and maintaining a project management and administration plan that can both forecast and report information regarding staff time and resources allocated and used for each project; 2) marketing-based communications planning for producing creative and innovative communications projects to support the public education goals of NHLBI and its education programs/initiatives; 3) skills and experience in segmenting and understanding audiences; 4) concept development and message testing as they apply to appropriateness of the products for the target audience; 5) materials development and distribution for the design and production of a variety of mass media communications materials, i.e., TV PSAs, radio PSAs, etc.; 6) evaluation activities designed and carried out that will both capture the results of individual projects and provide direction for new projects; 7) development of communications strategy documents providing a review of research and shared perspectives about target audiences, messages, and communication channels that guide long-term communication activities; 8) involvements with constituents and users, i.e., conduct user events, attending committee meetings; 9) research translation support for communications and logistical support for special NHLBI research translation and dissemination efforts, i.e., press conferences, clinical alerts, etc.; and 10) development of innovative programming for radio. The intended procurement is a recompetition of contract N01-HO-29023. The government intends to award one contract for a period of five years. This is not a Request for Proposals. RFP NHLBI-HO-97-04 will be available on or about November 8, 1996, on the NIH Gopher. Access via the NIH Website (http://www.nih.gov). At the NIH Home Page select ''Grants & Contracts'', then select ''NIH Gopher Directory'' (within the contracts page). Offerors that have access to the NIH Gopher Server can access the RFP by pointing your gopher client to gopher://gopher.nih.gov:70/11/res/rd-rfp. A pre-proposal conference is scheduled for November 19, 1996 at the National Institutes of Health, Bethesda, MD. Details regarding the conference may be found in the RFP. (0299)

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