USDA, APHIS, Field Servicing Office, Butler Square West, 5th Floor, 100 North 6th St., Minneapolis, MN 55403

B -- ADVISORY AND ASSISTANCE SERVICE IN THE AREA OF PUBLIC RELATIONS RELATING TO THE IMPORTANCE OF THE USDA GRADE SHIELD. SOL RFP 75-M-APHIS-97 DUE 080797 POC Barbara Knotz at Area Code 612/370-2201 E-MAIL: <bknotz>, smtp:bknotz@aphis.usda.gov. R -- The USDA, Agricultural Marketing Service (AMS), Poultry Division, intends to acquire an Advisory and Assistance Service contract in the area of public relations service to develop a coordinated campaign with respect to the USDA grade shield on poultry and eggs. There are three major objectives which must be met in any resulting contract. These objectives are 1) to develop an educational package including but not limited to specific concepts or messages obtained from existing focus group research, background information and prototype educational materials; 2) to develop and disseminate a news release or series of news releases through selected media to educate consumers about the values of USDA graded poultry products; and 3) to develop in conjunction with the AMS Poultry Division an education kit for use by schools, including selecting the most effective age group. The long range goal of the project is to educate the public on the importance of USDA grading shields and the benefits of USDA's grading service. The period of performance shall be within 180 days from the effective date of the contract. This is a 100% total set aside for small business. The Request for Proposal (RFP) is slated to be released on or about July 7, 1997. For a copy of the RFP submit written or faxed request stating name, address, telephone number, and RFP number. Fax request to the "Contracting Section" at Area Code (612) 370-2106. Telephone requests will not be accepted. All responsible sources may submit an offer which will be considered. (0167)

Loren Data Corp. http://www.ld.com (SYN# 0012 19970618\B-0005.SOL)