U.S.A. PAVILION AND CATALOG SHOWCASE AT CHINA COMPUTERWORLD, SEPT. 8-11, 1998 -The U.S. Department of Commerce is inviting U.S. firms to participate in China Computerworld Expo 98, one of this country's largest computer trade shows, taking place in Beijing from September 8-11, 1998. Over 20 U.S. computer hardware, software, and networking companies are expected to participate in the USA Video/Catalog Showcase, with several more exhibiting in the USA Pavilion. The USA Video/Catalog Showcase is a low-cost way for a company to introduce its products to potential agents, distributors, dealers, joint-venture partners and buyers. Department of Commerce industry specialists will be at the show in Sydney to represent companies, hand out product literature, and provide lists of customized trade leads for participants. U.S. companies interested in participating in China Computerworld Expo 98 may reserve individual booth space as exhibitors in the USA Pavilion and take advantage of the significant publicity and attention this official U.S. Government event will generate. China is the world's fastest growing major computer market. Demand for computer hardware, software, networking equipment, and information services has increased over 54 percent annually from $848 million in 1990 to $7.4 billion in 1995. China's Ministry of Electronics Industry (MEI) conservatively predicts that the computer market will exceed $24 billion by 2000. PC sales, in particular, are growing rapidly and totaled more than $3.4 billion in 1996, 58 percent over 1995. China's software demand has been increasing at double-digit rates and is expected to continue this growth into the next century. American software products are the industry standard and are highly regarded for their quality and technical superiority. U.S. firms control over 85% of this market. China's growing interest in the Internet should also have a tremendous impact on networking and software sales in the financial, business, home, and government markets. China Computerworld Expo 98 is an excellent way for U.S. companies to gain substantial market exposure and obtain valuable trade leads that will generate future business. The show organizer, InfoEx-World Services, expects more than 200,000 visitors from all over China and neighboring countries, and exhibitors from around the world. Major U.S. suppliers participating in last year's event included Cisco, 3COM, IBM, and Sun Microsystems. For more information, contact: Tim Miles at(202) 482-2990; fax:(202)482-0952; e-mail: timothy_miles@ita.doc.gov Interested companies should request a participation kit as soon as possible. ### WEB: Export Promotion Events Homepage, http://infoserv2.ita.doc.gov/ocbe/ocbehome.nsf. E-MAIL: Computer Systems Director, Timothy_Miles@ita.doc.gov.

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