Department of Health and Human Services, Substance Abuse and Mental Health Services Administration (SAMHSA), Division of Contracts Management, Parklawn Building, Room 13C-06, 5600 Fishers Lane Rockville, Maryland 20857

R -- PUBLIC EDUCATION MARKETING CAMPAIGN FOR MENTAL HEALTH SERVICES FOR CHILDREN, ADOLESCENTS AND THEIR FAMILIES SOL 280-98-8018 DUE 101698 POC Mary Ann Deal, Contract Specialist, 301/443-5329, Contracting Officer -- Beatrice L. Woods, 301/443-0043 The Substance Abuse and Mental Health Services Administration (SAMHSA) is soliciting proposals on a competitive basis from qualified small business organizations having the capability to develop and implement a public education/social marketing campaign in coordination with grantee sites in the Center for Mental Health Services Comprehensive Community Mental Health Services for Children and Their Families Program. Under this program, 31 grants in 21 states have been awarded to improve the delivery of treatment and support services for children with serious emotional disturbance and for their families based on an integrated, comprehensive, community-based model that involves the family and, when appropriate, the child. An estimated 40 grantees will be active each year of the campaign. Tasks included in the proposed project are review of the existing communication campaign, CARING FOR EVERY CHILD'S MENTAL HEALTH: Communities Together, for future planning purposes; development and support for a National Coalition/Partnership in support of the campaign efforts; and implementation of a public education/social marketing plan to: 1) increase the likelihood that children and adolescents with serious emotional disturbances and their families are appropriately served and treated; 2) increase national awareness of mental health needs and services for children and adolescents among mental health providers, grantees, intermediary groups/organizations and the public; 3) raise public awareness and activate the community to the need for increased understanding of the mental health needs of children and adolescents through utilization of comprehensive systems of care; and 4) help the Center for Mental Health Services fulfill its congressional mandate as the Federal leader in the development of policies and services for children and adolescents with serious emotional disorders and their families. Specifically, this contract will include conducting a situational analysis; developing a strategic marketing plan; material/product development and production; dissemination of information through grantee sites, mental health care providers, primary health care providers, social service professionals, state and local legislators, educators, the faith community and specific components of the public (children with serious emotional disturbance and their families); and, establishing a feedback loop to continually refine the public education/social marketing campaign. To qualify, the offeror must demonstrate: (1) an understanding of the background, purpose, scope and intent of this contract; (2) an understanding of the problems that may be encountered in performing the contract and the methodology required to achieve project objectives; (3) qualifications, experience and availability of professional personnel to plan and implement the appropriate components of a national public education/social marketing campaign. We anticipate awarding a thirty six (36) month, with 2 twelve (12) month options, cost-reimbursement, completion type contract as a result of this solicitation. Request for Proposal (RFP) No. 280-98-8018 is scheduled for issuance on or about 15 days after publication of this notice and will close 45 calendar days thereafter. This solicitation may be obtained two ways: electronically or by mail. Electronically: The file may be downloaded from the SAMHSA Web Site at http://www.samhsa.gov. Files will not be made available on the Web Site until on or after the estimated issuance date. Once downloaded, you should determine if you have a continuing interest in the RFP. If so, you must check the SAMHSA Web Site regularly for any amendments to the RFP which will also be there and can be downloaded. We do not assume responsibility for assuring that you have downloaded the amendments. Therefore, you may wish to write to the Contract Specialist listed below to request that copies of the amendments to the RFP (if any) be sent to you by mail. By mail: Requests for copies of the RFP to be mailed must be made in writing or by facsimile (301/443-0019), and will be honored if received within twenty calendar days after issuance of the solicitation. Requests received after this period will be filled on a first-come, first-served basis until the supply is exhausted. There is no assurance that copies requested after the twentieth day will reach the requestor before the due date for receipt of responses. Send written requests to the attention of Mary Ann Deal, Contract Specialist, Division of Contracts Management, OPS, Substance Abuse and Mental Health Services Administration, Parklawn Building, Room 13C-06, 5600 Fishers Lane, Rockville, Maryland 20857. Telephone requests will not be honored. Pickups will not be permitted. The Standard Industrial Classification (SIC) Code for this acquisition is 8743. See numbered Note 1.***** Posted 08/11/98 (D-SN235666). (0223)

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