Department of Transportation, National Highway Traffic Safety Administration, Office of Contracts and Procurement (NAD-30), 400 Seventh Street, S.W., Washington, D.C. 20590

B -- 1998-1999 MEDIA SUPPORT FOR REGION IV SOL DTNH22-98-Q-09126 DUE 092298 POC Mike Adorno, Contract Specialist, (202) 366-4663 or Janice B. Flemming, Contracting Officer, (202) 366-9564 The National Highway Traffic Safety Administration (NHTSA) intends to issue a competitive Request for Quotation for Media Support services for Region V to promote the goals of the Buckle Up America Campaign and highway safety in general. The contractor shall review all materials, develop, and present a Region V Buckle Up America marketing plan to Region V for approval. The contractor shall generate, print, and broadcast media visibility for Buckle Up America activities to increase seat belt use, and achieve the national and state safety belt use goals. The activities to generate this visibility shall include, but not limited to: 1) Media Roll-Out Events, 2) Special Event Publicity, 3) Media Interviews, and 4) The contractor shall establish and maintain contact with the major print and broadcast media providers in the major media markets of Region V. The contractor shall seek and identify at least twelve (12) private, public, sector and cultural/ethnic organization in Region V that will work in partnership with the Region V Office. The contractor shall promote corporate participation in the Buckle Up America Campaign, in the Network of Employers for Traffic Safety (NETS), Safe Communities, the Buckle Up America Awards, the Region V Local Safety Belt Ordinance Award Program, the Walk In Our Shoes Program, a Region V Safe Communities Award Program, and other supportive programs and award campaigns to encourage the widespread adoption of the safety belt and child safety seat use goals of the Buckle Up America Campaign. The contractor shall work in cooperation with the Region V staff to create, distribute, and promote a minimum of twelve (12) news stories for the print and broadcast media supporting Buckle Up America, about the effort of the following groups and topics throughout Region V: Health Care Professionals, Prosecutors and Judges, and Law Enforcement Officers and Officials. A Simplified Acquisition is anticipated for a period of 24 months. The Request for Quotation will be mailed to those organizationsresponding in writing to this announcement. Telephone requests will not be accepted. The anticipated issuance date of the Request for Quotation is September 8, 1998. Posted 08/17/98 (W-SN238009). (0229)

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