Health Care Financing Administration 7500 Security Blvd., Baltimore, MD. 21244-1850

99 -- IMMUNIZATION AWARENESS CAMPAIGN POC Susan E. Crizer, Contracting Officer, (410) 786-5167 The Health Care Financing Administration (HCFA)intends to procure, under Simplified Acquisition Procedures the following services: a contractor who will place 204 thirty-second immunization commercial spots in the Nashville, Tennessee television market and 100 thirty-second immunization commercial spots in the Essex County, New Jersey television market. Programs should be selected based on favorable ratings for African-Americans over 65. They should be placed during non-preemtable daytime and early evening programming during 9/23/99 -- 11/15/99. In the event that multiple vendors respond, HCFA will select a vendoir based on the (1) lowest cost per impression and (2) largest number of impressions in the target audience during 7 a.m. to 7 p.m. HCFA will also give consideration to reaching the target audience by running the spots as Public Service Announcements (PSAs), running local news stories or other enhancements such as identifying local corporate sponsors and/or running intros or "billboards" as they are known, around the spots. The vendor must coordinate with "designated HCFA contractor" in developing graphic and audio presentations of local contact information to be added to the spots provided by HCFA. Spots will be provided by HCFA as Beta masters. Contractor must provide demographic analysis of actual impressions. Contractor has the option of sigma-coding approved ads. All technical questions concerning this announcement should be directed to Mary Case (410) 786-0021. Acquisition related questions should be referred to Susan Crizer (410) 786-5447 Posted 07/27/99 (I-SN359553). (0208)

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